Purple Cow

Purple Cow (8236)

Technology Credit

(10-12) Year

College Credit is available from Weber State University for 11th and 12th grade students (3 sem. credits)

What kind of a class is called Purple Cow?  A marketing class.  One that strives to follow the principles found in the book by the same name. A Purple Cow is something remarkable, unique, something that makes a statement.  Forget learning marketing by just reading a book.  How about developing a new product for the Jones Soda Company product mix? What would you think if you could learn about business by doing the marketing for the Dew Tour stop in Salt Lake City?  Do you want to learn how to use your mobile phone, Facebook and Twitter to market products and services? Sound a little different?  Is should, this CLASS is a Purple Cow! Purple Cow is about the unexpected and unconventional; maybe even the interactive or the viral. Purple Cow is about smarter marketing—not just spending more money.  It’s about being creative and innovative.  It’s disruptive and game changing.

Remember:  one of every five college graduates has a degree in Business—and a lot of them are in the field of Marketing.  Get a head start on the competition while in high school.  Even if college is not in your plans, over half of all jobs are marketing-related.

A practical, hands-on approach, the support of industry experts and emphasis on student-centered discussions highlight the instructional approach used in all Marketing classes. Topics of study include determining how to effectively advertise a product; development of professional sales skills, understanding the purpose of packaging and labeling; and why one brand succeeds and another fails. In all cases we focus on the “purple cows” of marketing—remarkable marketing.

What our students say . . .

"Great starter class that gets you thinking outside the box or like a “Purple Cow.”  This is the class to take to get you started and allows you to learn a ton about business. You will use the things you learn in this class no matter what you decide to do in life."
--Tanner Webb

"This is the class that opened the door for so many more opportunities for me in high school. It introduced me into an exciting and professional world that doesn't involve sitting at a desk 8 hours a day! I learned a great deal as I completed the Jones Soda Project, attended leadership conferences and competed with davisDECA at nationals in Anaheim. Purple Cow taught me how much rewarding business, and especially marketing, can be, and this has influenced my college and career plans. If you want to discover things about yourself and the "real world," this is the class for you!"
--Carlie Smith

Marketing was one of the classes in high school that prepared me for everything I did. Marketing gave me the chance to see how the real world of business felt and to apply the things I was learning in other classes in new ways.

--Brian Andersen