More Than the Score

MORE THAN THE SCORE: THE BUSINESS OF SPORT (8274)

Technology Credit

(10-12) Semester     

Prerequisite: PURPLE COW

College Credit is available from Weber State University for 11th and 12th grade students (3 sem. credits)

Why are Super Bowl ads so expensive? What makes having your company name on a sports arena worth so much? Who is the best athlete when it comes for being a corporate spokesperson? Is King James the king of endorsements? Who does a better job marketing their sports—BYU or the U of U? Why do the most expensive tickets sell before the “cheap” seats?

When injury or age puts an end to your sports career, there are still several opportunities to make a living in sports.  We will examine the business side of the industry and you will learn sport is about MORE THAN THE SCORE.  Sport is a business.  Students will have the opportunity of learn how teams market and promote themselves and how a business uses sports to increase their profitability.

Class discussions as well as opportunities to work on a variety of projects create a balance between “traditional” class work and hands-on activities.   Topics covered include how teams effectively sell tickets; why companies want to be involved with the sports industry; how to make a sporting event entertaining; methods of advertising and promoting a team or event and the use of the web as a marketing tool.

What our students say . . .  

Easily one of my favorite classes I’ve ever taken. You learn so much about the business end of sports and it allows you to view sporting events in an entirely different way.

--Tanner Webb